The world population is looking for meaning, an unconventional
approach to life, and a professional status to magnify accomplishments.
Meaning, in the quest to remain relevant in profession and social
capacity to be needed by others. We look for a way for us to feel we
matter and our thoughts valued. An unconventional approach to life
in a capacity never used before such as social media and the reach
it now provides will become more daring, some what solipsist, and
self-promoting in many dimensions. The hierarchy of our needs of
self-actualization has been put on steroids through the social media.
The world has found a way to express its id, ego, and superego all
in one package.
If you look at it closely, people who take risks and have the
ability to incorporate unique taste into a business environment tends
to succeed. The world is also following suit; people worldwide have
been empowered and societies all over the world have figured out
a way to increase capacity of their population, largely because of
technology. Gone are the days where people bow down to the mighty
nations of the world. Self empowerment has gone viral and we need
to realize that opportunities worldwide have now become wed to
those who are willing to walk with it down the isle of progress.
In today’s market, status; reflecting business status and
professional credibility turn the wheel of development and new
Furthermore, using status of a country is closely
watched worldwide, and yes, this too is widely talked about overseas.
Recently, Standard and Poor’s, an American national credit rating
agency, down-graded US credit-worthy status from AAA to AA+—a
never-before-seen economic liability for America.
What are the complications? Well, because of this reduced rating,
interest rates will go up, quality of life will go down and borrowing
for the country will be stagnant at best.Status is a great indicator of
one’s ability to be successful, and likewise this is an indicator used
for countries in order for investors to decide whether it is in their
best interest to invest in an economy of a nation. This will continue
to play out in the social media world as a new normal.
For some people who would like to immigrate into America,
they now have a measure of uncertainty never before known by
most looking to start a new life in the United States.
Second chances will also be limited for most people in a new
world economy. In an economy where individuals are constantly
advancing and adapting to the world market, fewer will have the
opportunity to correct mistakes in government, and more people
would know about the mistake in a global setting. This would leave
countries constantly looking for avenues to excel and increase their
ability to deliver an “A” game, simply because governments are
not the only halls paying attention. People of the world now have a
medium to share and exchange opinions.
Alas, Mc Donald’s is not the only company that will have a
personalized approach in market endorsement of products and
services worldwide. The world has become so interconnected that
our value system has also been fused into a hyper status activity.
Think about an aspiring entrepreneur in Bedford, Virginia, selling
his under-marketed product to the world simply by using social
media as a platform. Would it not be so promising to know that
people all over the world would have the possibility to view your
product and eventually buy it?
An open society and world yields a professional marketable
status for all to see through social media, making us the brand that we
have all been looking to hire. Consultants worldwide are now able
to provide service in any country of the world and businessmen are
able to attract customers worldwide simply because of their brand
creation. Language barriers are collapsing and cultural influences
are shifting because status sells and it pays to conform to market
orientation in a global setting.
In the past, America and the Western nations have been engaged
in cultural exchange like there was no tomorrow. Today is that
tomorrow, and the world has been working to incorporate the Western
European nations and America in the globalization of markets that
they dominated in previous decades without so much competition.
A market in which status sells and brand creation is increasingly
becoming the norm worldwide in market awareness. The world will
engage in selling products based on the value that is created by a
different culture. America and Western European nations will catch
on eventually, but there will be much abrasion in the developed
markets of the world. Nations that are already developed will look
for ways to continue to use culturally-demanded brands to sell to
Status is a strong incentive, and markets will react to status,
not because it provides a remedy or any sort of benefit, but simply
because it is a fad. The world loves popular culture; after all, social
media was developed with American culture influencing its design.
Because of the new world market culture within social media as it
continues to expand and create value, markets will follow suit and
develop status as a platform to engage consumers.
In marketing, the four P’s were defined as product, placement,
people, and price as a motivation for market recognition. In the
social media world, a package platform is available in which all
four P’s are available and easily accessible worldwide. The game
changer, however, is the status of the brand. A brand can encapsulate
all the wonderful benefits of a product.
However, if a brand does not hold status in a market, especially
in a global market, it only becomes a product.
Status worldwide will differ; people in Africa will not attach the
same value to a brand as people do in Western Europe. Designing a
status is like designing a mighty, powerful, and wealthy country. A
status symbol in the world of social media is much different from
how we are now viewing status as a society. The new status order is
a consensus given by the majority of the world population to a brand
and product. Remember, majority of the world is the key. In the
past, the majority constituted the wealthy and powerful countries,
typically found in the West.
The new world market has evolved into units or group of nations
in which each unit is able to assign status to products, services,
national opinions, and job creation activity worldwide.
Banks and other financial sectors, will assign status to nations,
regions and continental environments of markets, in the future, and
this is what will change the game worldwide.
Faceconomics is the changing of the status of the world financial
market, because new market segmentation will become available
and various forms of foreign direct investment will evolve because
of the interconnected world.
For many centuries, no one ever envisioned a planet where people
would become highly interconnected. Governments of the world
had never forecasted population cooperation with other populations
of the world as a unit. Markets of the past were not designed to
accommodate every single emerging market and developing nation
of the world. Not until, Faceconomics reared its social media face
did these things become possible. Today school children in Africa,
Asia, South America, and Eastern Europe all have access to the
same quality information as children growing up in Western Europe
The significant issue is what these children from the
traditionally poorer countries do with the information that they learn.
Well, for the most part they assign them to the back burner. However,
the most interesting thing about it is that before they shove the new
material in the closet and forget about it completely, they share the
material with friends on their social media sites. They multiply the
distribution of content and globalize awareness of the material. A
very interesting phenomenon is that we are all learning new material
every day, every hour, and every minute, and we are learning about
things that are taking place worldwide.
When I was eating a Big-Mac Sandwich at a McDonald’s in
London a few years back, I saw American actors gracing movie
posters that the locals got to see. Some British people like seeing
Anglo-American actors, but when I got curious and asked a
teenager’s opinion sitting right next to me, I was blown away by his
answer. He said that he comes to McDonald’s to eat and not watch
Anglo-American celebrities that looked like him. He also added that
he has seen people like him all his life and that he is interested in
learning about other people that do not look like him.
Amazing, I thought, the next generation of world consumers
will be just as wise as the kid that I got to bounce ideas with while
having a delicious burger. In all reality, the world has evolved and
matured in such as short period of time. Perhaps the reason is that
we are all more aware of each other today than previous generations.
We are now consisting of societies that are interconnected and
foreign languages that are intermixed with domestic idioms. Most
will adjust, and the few that will try to fight the changes in societies
worldwide will fail. Not because people will isolate those that object
to change, but because markets will rally to expedite the change
happening in the world.
Americans will move to various parts of the world and the
world will move to America more often during this century. Western
Europeans will move south and Africans will move north, and from
this the Asian markets will develop into a consumer powerhouse
where Asian nations will unite in a common interest to absorb world
market shares in consumption and investment. The previous theory
of supply and demand will evolve to rapid supply and super rapid
demand for goods and services. Current methods of delivery of
goods will go into hyperactive interstate commerce.
More production of goods will be demanded by the new market in
order to satisfy the need of the emerging Asian market. Additionally,
services provided by lawyers and international business consultants
will generate a rapid evolution of market development. Professionals
in the bridge, warehouse, office building, condo building industries
will greatly benefit from the accession of new markets. Airports
worldwide will have to increase capacity not just for business
travelers but also for cargo planes entering new markets of Asia and
Ports all over the world will race each other to build super cranes
that they will use to load and unload cargo in short increments, which
will be the buzz on social media sites worldwide or at least for those
who pay attention to international trade. The world today will be so
much different in as short as a few years, even Britain will have to
adapt to trailer trucks zig—sagging in their tiny highways. While
this should not be feared, the proactive way to be able to increase
capacity of a country is through forward thinking, a mindset that
should be taught to populations worldwide and accepted by the
In a more domestic tone, news and various public service
institutions will continue to cultivate their social media platform, in
order to reach the maximum number of people.
Applications will be specifically designed to increase productivity
and skills of the local workforce. Also, health benefit applications
will be sold through online applications taking health management
to an optimum level. The creativity of markets worldwide will not
only influence people, but it will also be customized to influence
Status is a factor of change. Without status, the world will not
want to improve or implement creativity in utilizing technology. The
world longs for creativity, and status permeates an opportunity to
advance in adapting and multiplying behavior and even fads among
Status is what builds great nations. It also destroys productive
societies. Status can be misinterpreted as an undying fountain of
youth, but the contrary is true. Status will distract nations from
looking at the big picture, majoring in minor things. Status also
creates conflict among societies that want to preserve their positions
in the new world market.
Some people would want to hold on to their social status and
will find out the beat of the world drum has shifted. This in turn will
create social unrest and limitation of a country’s productivity. The
whole world will evolve in a global market environment were credit
rating will no longer be used as a meter stick on a country’s ability
to pay its debt, but status will determine the opportunities that will
be available in developing markets of the world.
In the past, countries grew because they had a productive
society that was willing to compete and was determined to succeed.
Today, because of change in status, countries will be evaluated
on the influences incorporated into a society. Such influences are
the ability of the population to be productive and cooperate. An
educated minority and an impoverished majority will determine the
economic direction of countries. The game has moved to a different
ball park, and the new ball park has sirens and field lights that the
older regional ball park did not have.
At the outset of social media, its main purpose was to serve
cultural influences in society, mainly mainstream post-adolescence
college students. Never in the inception of social media was it
specifically targeting the world market population. Today social
media has snowballed into a gigantic international market platform,
constantly evolving in servicing the needs and desires of people
worldwide. Status generates meaning in some people in a society
that longs for credibility.
When social media was first launched, you would hardly see
business ads galore on a personalized page. In 2011, you would be
surprised not to see bank logos and other marketing gimmicks on
Facebook. The social media icons is being targeted by businesses
worldwide to create statuses that promote visibility beyond borders,
language, tradition, and culture. Commercial commerce has gone
viral, and the influence intact within a social media environment is
long lasting and notarized.
International business marketing supports a variety of pillars in
order to influence decision making in purchasing. The foundation
that holds these pillars together is the structure of the pillar in a
global market setting. Social media has encapsulated the pillars
into the strongest structure available in market adaptation. That is
the fundamental leveraging of status building. With status, a brand
is easily recognizable and complements market forces that tend
to support purchasing decisions. Furthermore, status provides a
dimension of uniqueness where consumers are influenced through
their hierarchy on needs.
Today individuals worldwide want to be different. They want to
be globalized. Our new cultural battle cry is developing ourselves
as independent people looking to succeed not just in the domestic
market, but in the global marketplace. This takes a lot of work and
requires a fundamental source of credibility. In order to compete in
the global marketplace, status has to be implemented and developed
to support global aspirations worldwide. An example would be
countries that are trying to attract foreign direct investment. Likewise
a businessman or woman would need to engage the world market
based on his or her notoriety and credibility in business circles
Who are the members of social media? Everyone who wants to
build status and those that want to flaunt their professional and life
accomplishments. To some, tooting your own horn in a public setting
is a little tacky, but in the greater scheme of things, it provides people
with a role model to look up to and for some to criticize. Markets
and nations will not be led by average people, pretenders, and screw
The world market continuously dictates a professional who is
diverse and creative in a multifaceted setting, simply because he or
she will have to lead people from various cultures and background.
Because this generates revenue, a diverse-minded person can provide
a way for businesses and government to identify a target market and
capture a segment of a population. For the longest time, people have
been living in a box, a box created by family, friends, society and
government. A small portion of the world population has enlarged
their box to fit situations that constitute growth. In the new world
market, the box has several dimensions.
These dimensions are what I would call “Faceconomic
adjustment”, where individuals will have to learn to communicate in
foreign languages, identify opportunities in new markets worldwide,
and engage in unfamiliar territories, all of which, would need to be
strengthened by interacting with people who do not think, look, act,
or believe things that you cater to.
What is with all the change talk? There really are not a lot of
changes to change, if one thinks about it. Ever since man walked on
this planet, change has been a loyal part of our lives.
What makes the new change in the twenty-first century so
profound is that fewer people will be hungry, more children will
receive an education, and families will no longer have to resort to
]immigrating unless they want new scenery and all other opportunities
attached to change.
Change is a factor of life. Some people embrace change, and
others who are not ready for change protest against it. Governments
resist change and populations fight for normalcy all over the world
because it is not in their best interest to adapt to change. Faceconomics
is a change of status, a declaration of the markets that they want to
compete and progress. Social media became a platform for people
to endorse change and initiate a new world market order to improve
When we, people under thirty-five-years old, were growing up,
we had to live in a change-oriented environment, whether it was
in school, friends, sports, entertainment, social culture, government
norms, etc. In all seriousness, we are a product of change, a change
that constitutes rights for all and equal opportunity to compete. Also,
we get bored fairly quickly.
We had to be babysat by computer games and after school activities so that our brain would continue to develop. Society expected the change that we are undergoing now. So why resist change? A quote that I often recite to myself is a quote that I have learned when I was a student at a local trade school in Norfolk, Virginia. The quote goes, “Success favors the prepared mind.”
What drew me to this quote is that, it is simple, but extremely
profound. I wanted to prepare myself for success to smile at me
early on in life and sometimes have been labeled incorrectly for
doing just that, preparing my mind. In any extent the same goes
for nations and markets of the world. A population has to mentally
prepare themselves for the globalization of markets because this is
the change that we feverishly worked to obtain in America, and by
the rest of the industrialized world. Status generated this desire to
help others. We as a country saw the need to help those less fortunate
societies of the world and our status also generated the influence to
get our partners to collaborate with us.
Faceconomics is a status maker but will never be the platform
for dictatorship and authoritarianism. It has become, way too involve
in the lives of people worldwide and will never be tolerated as a
monolithic form of dialogue. As social status becomes obvious to
the world, so does responsibility of individuals to others. The caveat
is: will the leaders of new developing countries be able to rise to
the occasion, or would they even want to? Understandably leaders
are not born, but must be developed and nurtured in order to fully
learn their responsibility in the new world market.
Countries use economics to build status and destroy the status of other countries.
Energy will be the main focus in the twenty-first century in
architecting the new economic status of America. Likewise cultural
status is preventing us as a country to engage the world market in
energy cooperation. On a more sobering note we should also, look
at race status in the new world market. In Asia, European actors are
being hired by Asian companies to represent their organization to the
world. Companies would recruit European looking individuals to play
the role of a businessman or woman looking to sell Asian products.
European descendants are still seen in Asia as an affluent
members of the world society. Status tend to linger even if it has no
basis what so ever in the business realm.
Similarly, Asian tourists (travelers?) are constantly targeted by
Western European nations to come as tourists and invest in their
countries. Commercials with Asian actors are constantly plugged
into famous Western European brands enjoying their product. Some
have even resorted in having European looking actors speak Asian
dialects but mostly in the Chinese language. It has gotten to the point
that even in Eastern Europe markets are initiating Asian products
using local actors mimicking Asians personalities and cultural attire.
In today’s society, status has gravitated to economic strengths or
emerging economic might of various countries worldwide. Today
the US and Russia’s economic relations has never been so vibrant
and it continues to increase in long term economic cooperation
between the two countries. Even Russia’s traditional trading partners
in former satellite states are wondering what is the future between
the US and Russia in the twenty-first century going to look like and
are they a part of that change.
Status is what created business relationships worldwide and
status is what is going to limit collaboration as well. The nature of
pre-conceived interpretation of market tend to be diluted when they
see people between various countries engaging and cooperating
with each other which was not observed in the past. The reason is
markets take cue from local population and domestic news. When
South America namely Chile, had miners trapped several meters
underground the social media world in the Spanish speaking world
used their social media pages to inform the world, literally about how
they feel about American participation as well as US relationships
with our neighbor to the south. It turned out that most of Chileans
and various other countries in South America still like us as their
posts reflected during the crisis. This was never available to us in
such raw form in past history. In America we tend to be pessimistic
about the world opinion of us, but in all reality we are still one of
the most respected countries in the world and now we are gradually
learning that fact. Countries will become more aware of what other
populations of the world truly feel about them because of social
media and this will lessen conflict and various diplomatic challenges
in the twenty-first century.
The name of the game is status building in which countries and
population cooperate and show to the world that they as a society
is ready to play ball. For the most part most emerging markets and
developing markets have adapted these strategies into their domestic
economic policies. Hence they began growing and attracting foreign
direct investment to enter their market. Status is a strong decision
maker indicator to most multinational companies. Investors
worldwide engaged new markets based on economic and political
status of nations. However, due to the economic uncertainties that
have been popping in and out in the last few years.
Investors are more interested on the political stability of a country
and market psychology of the local population, rather than talking
heads on various op-ed news stations.
Look at it in these terms in the US, our status changed when
we elected a biracial president. Some would contend that is was the
best thing that have ever happened in our country and some would
also suggest the total opposite. President Obama’s administrations
inherited a troubled economy and divided senate and congress.
Furthermore, the administration was faced with a decision on how
long to continue to participate in Iraq and Afghanistan. All of which
required funding through taxpayer dollars. Economics came to play,
but social media also played a strong role in people expressing their
discontent on the state of both the economy and war overseas.
Furthermore, our multinational business status as a country
changed. The world market did not know how to interact with
Americans from various backgrounds who were leading American
companies. The status of a Caucasian-American person representing
an American company overseas is still the gold standard and
chiseled in the minds of most Asian decision makers and for some
parts of Western Europe. Yes, status and race are bedfellows in most
international business circles worldwide.
With this the potential for qualified Americans representing
America to the world will be a unique challenge in the twenty-first
century further aggravating the already fragile US market.
Western European countries will undergo a significant decrease
in potential markets to invest in not because of their monolithic
society, but simply because markets of the world does not trust the
lasting power of their currency. If the Germans decide to return to
the Mark to remain competitive, then Western Europe would surely
go into a tailspin. Do not be alarmed Munich,
I seriously doubt it will come to this.
Nothing in status guarantees a nation or market prosperity in
the new world market order. Status of a country will be built by
the population willingness to interact with other populations of the
world and actively engage in cooperation. No single country will be
immune to the mood of the global population. America, as a unit and
a society will be the guinea pig for the world to see how effective
our multicultural society will be in the twenty-first century.
Heritage will be a part of the history, but will not determine
America’s economic growth.
It will simply isolate our market from the rest of the economically
advancing world. Gone are the days that we engaged the world as a
model, we succeeded in that because for the most part America puts
out the best representatives to the world. In today’s America, the
local population will have to serve as ambassadors to the world and
their cultural sensitivity will be carefully observed.
In the twenty-first century, Americans from all backgrounds
would have to learn from each other and find a way to develop
each other. There is no other way of doing this, if we would like to
continue to lead in the new world market. Countries worldwide are
much bolder today more than ever, because of their ability to hone
the opportunities provided by technology and the modern world.
America will be challenged in a way that we have never seen in the
past or in markets where we have become comfortable with.
Today’s world market has people that have studied in American
and Western European universities. These individuals will use their
education to compete with countries where they have learned from.
Some immigrants are returning to their native lands with the tool
that their countries will be able to utilize to develop their national
market. People from various parts of the world will build status in
third to fourth residential countries where they reside, but are not a
permanent resident or citizen.
The world’s status has changed and with that change presents
great opportunities for those that have prepared for the new market
world order. America for the most part will be visibly able to adapt,
but the question to our population is; “Are we willing to put petty
differences aside and find a game plan for the new market order
of the twenty-first century?”. I will comment on this in twenty
years. The grass is greener in a new America. An America that is
more generous. An America that respects diversity and an America
that is willing to forgive. An America that is more transparent. An